Sally Beauty's Women's History Month campaign had a concept and a headline and not much else. Starting from 2–3 initial assets, I built out the full omnichannel creative across CRM, ecommerce, and social while keeping every execution tied to the original direction and brand standards.

The campaign had a headline, a sub-line, and 2–3 starter assets. I built everything else, (CRM, ecommerce, and social) taking creative liberties throughout while keeping every execution tied to the original concept and brand standards. That included product-focused promotional emails, a founder spotlight email for It's a 10 Haircare that made the brand feel like a discovery rather than a promotion, on-site ecommerce components, and platform-native social assets. Every channel needed enough latitude to work on its own while still feeling like it came from the same place.

A cohesive omni-channel campaign built almost entirely from scratch, demonstrating the ability to extend and scale a creative direction while maintaining brand integrity across every touchpoint.