hi, I’m Tam.
I'm Tamara Martinez, or Tam for short! I'm a creative leader who blends storytelling, design systems, and digital performance. With over 10 years of experience, I translate brand strategy into scalable omni-channel campaigns that drive engagement and conversion.
In my free time, I spend my time playing in Dungeons & Dragons campaigns, playing cozy video games and taking care of my menagerie of plants.
Experience
Creative Manager - Sally Beauty - 2023–2026
Digital Designer - Sally Beauty- 2019–2023
Graphic Designer - CosmoProf / Beauty Systems Group - 2015–2019
Junior Graphic Designer - CosmoProf / Beauty Systems Group - 2014–2015
My wheelhouse
CRM + Email
Modular email systems, journey design, accessibility standards, and personalization strategy built for scale.
Brand Identity
Visual identity development, packaging design, and brand stewardship, from first concept through in-market rollout.
Content Strategy
Trend-led concepting, full-funnel content, and platform-native creative that connects brand to culture.
Campaign Creative
Omnichannel campaign direction, art direction, and shoot concepting across digital, retail, and social channels.
Tools
Figma · Adobe Creative Suite · Canva · Bynder · Workfront · Generative AI
Design Systems
Figma component libraries, scalable templates, and cross-tool workflows that give teams a single source of truth.