Hi I’m Tam, creative by design.
I'm Tamara Martinez, or Tam for short! I’m currently known as a creative leader who blends storytelling, design systems, and digital performance. With over 10 years of experience, I translate brand strategy into scalable omni-channel campaigns that drive engagement and conversion.
In my free time, I spend my time playing in Dungeons & Dragons campaigns, playing cozy video games and taking care of my menagerie of plants.
Experience
In design, no role is too small. I strive to learn the ins and outs of the brand to make sure that the best possible version is shown.
Where
Sally Beauty
Sally Beauty
Cosmo Prof
Cosmo Prof
When
2023 – Now
2019 – 2023
2015 – 2019
2014 – 2015
My toolbox
Adobe Creative Suite
Skilled in Adobe Creative Suite with a focus on building cohesive brand visuals and campaigns that balance creativity with strategic intent.
Brand Strategy
Translate business goals and audience insights into cohesive brand narratives that guide design direction, strengthen positioning, and drive engagement.
Figma
Expert in Figma for collaborative design, prototyping, and system building—creating scalable component libraries and streamlined creative workflows.
Art Direction
Lead art direction from concept to execution, translating brand strategy into visually compelling stories across digital and omni-channel platforms.
Design Systems
Architect and maintain scalable design systems that unify brand expression across web, email, and social channels, enabling efficiency and creative consistency.
Creative Concepting
Develop innovative, insight-driven ideas that merge cultural relevance with brand storytelling, transforming strategy into breakthrough creative campaigns.