Sally Beauty's creative team was building everything from scratch, every time  in Photoshop, with no shared components and no single source of truth. During a full brand refresh with a three-month runway, that wasn't going to work.

So, I built a Figma-based design library from the ground up, auditing what existed, establishing color styles, typography, spacing, icons, and reusable components, and training the team on new workflows as the rebrand rolled out. Designers went from rebuilding assets repeatedly to pulling from a living library. Production time dropped by nearly 50%.

The library became the creative team's foundation, not just for the brand refresh, but for every campaign, email, and digital experience that followed.

ROLE
Creative Manager, hands-on design lead

FOCUS
Design Library, Brand Identity, Workflow & Process

TEAM
Internal Creative Team, UX/UI

TIMELINE
3 months, concurrent with brand refresh